College basketball players continue to dominate name, image, and likeness deals, with North Carolina senior guard R.J. Davis and USC’s JuJu Watkins leading all male and female athletes in endorsements over the past 12 months, according to a new report from sponsorship data company SponsorUnited. Davis leads all male athletes with 25 NIL deals. (ESPN.com)
The North Carolina Tar Heels have been eliminated from the NCAA Tournament, but RJ Davis continues to shine bright on social media.
Despite UNC being out of March Madness, Davis has used his fanfare to draw some major NIL opportunities.
The UNC guard recently took to social media, revealing his latest partnership with Hulu, an American television streaming service offering shows, movies and original viewings.
“Today’s focus is Hulu Plus live TV,” Davis said in an advertisement with the streaming service. “It’s got 95+ channels to choose from. It’s got Disney+, ESPN+ and your favorite live sports.”
With the Hulu partnership, Davis will be adding to what’s already one of the biggest NIL portfolios in college basketball.
According to On3, Davis has already signed NIL deals with the following companies: Mondelez, Rhoback, JBL Audio, Hanes, Athletic Brewing Company, Wingstop, Keurig, Fortnite, Skims, Harry’s, Reebok, Marriot Hotels and more.
During his fifth season at North Carolina, Davis has averaged 17.2 points, 3.4 rebounds and 3.6 assists per game, leading the Tar Heels in average points.
Davis led North Carolina to the NCAA Tournament, but the Tar Heels suffered a loss to Ole Miss in the first round of March Madness.
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