Pay For Play is about to change the game for the Kansas Jayhawks

The House v. NCAA settlement may have an impact on the Jayhawks this season even if players won’t receive cash right away.

Amateurism has finally died with the $2.75 billion settlement in the House v. NCAA case, as individual schools will soon be permitted to pay athletes directly.

Following the O’Bannon v. NCAA verdict, which mandated that the NCAA’s regulatory body permit its member institutions to offer cost-of-attendance stipends, there remained one boundary that many believed would never be breached. Direct payment from schools to athletes appeared to be the one thing that would never happen, despite the fact that stipend amounts rose and the paradigm finally changed to Name, Image, and Likeness (NIL) rights.

Rather, in the most recent losing case for the collegiate regulatory organization, the NCAA and the “Power Five” conferences have all agreed to a settlement that would drastically alter the dynamic between colleges and their athletes.

Under Travis Goff, the Jayhawks have done an excellent job of adjusting to the new realities of a pay structure that depends on putting athletes in touch with outside parties in order to make the kind of money required to stay competitive. Bill Self’s team toured the state after winning the 2022 NCAA Tournament Championship, attending events organized especially to let the players capitalize on their recent success. They have consistently been praised as one of the NIL schools in the vanguard of the industry. A number of football players have also taken use of the scheme to establish their own revenue streams; one such player is Jared Casey, who was sponsored by Applebee’s, which garnered national attention.

For the Jayhawks, though, this is a completely new territory. They will both have the chance to use athletic earnings to help secure commitments, and they will both need to figure out how to keep everyone pleased without going over the department’s budget, even though the specifics of the new guidelines still need to be worked out.

And you can be certain that talks have already begun, even if it will take some time for things to become apparent and for gamers to start receiving direct payments. Lance Leipold and the football staff will have to make sure that this doesn’t interfere with this team’s performance.