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LSU Finds Creative Way to Make More Money for College Football

Royce Collins
July 2, 2025
2 Min Read

In the modern era of NIL, every team is looking for an advantage and a way to make more money for their NIL program to give their program an upper hand in recruiting and NIL for players.

Revenue sharing should slow that when you look at trying to find an upper hand to pay current players, but the revenue sharing model does not say anything about recruiting. As a result, some programs are still shelling out significant money on the recruiting trail.

So, how do programs make money? Some teams increase ticket prices, while others, like Tennessee, are putting sponsors’ logos on the football field.

Another SEC team is looking at going the same route as Tennessee, with On3 Sports reporting that the LSU Tigers are planning to sell jersey patch advertisements. The advertisements are pending NCAA approval, according to the report.

The Tigers are one of the premier schools in the SEC, and appear to be spearheading one of the biggest changes in the SEC this upcoming season. Some teams, namely in the NBA and the NFL, sell jersey patch advertisements during training camp and, for the NBA, the regular season.

While Alabama has not yet made a change like that to the traditional Alabama uniform, would you want to see Alabama make this change and sell jersey patch advertisements?

 

Last Update: July 2, 2025

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