The USC women’s basketball team has been led by young sensation JuJu Watkins for the past two seasons. Watkins committed to USC as one of the most highly touted recruits in women’s basketball history and has since proven her stardom on and off the court, including in the NIL landscape.
Before the NCAA tournament commences, and just after the Trojans suffered a Big Ten title game loss to the UCLA Bruins, Watkins signed a lucrative deal that put the college sports world on notice.
Watkins has officially signed a multi-year NIL deal with Fanatics, making her the first women’s college athlete to sign this exclusive agreement. This NIL partnership includes signed memorabilia, basketball cards and game-worn items.
JuJu Watkins is the first women's college athlete to sign such a deal 👏
More: https://t.co/L9Xicbk4NX pic.twitter.com/fqmiSyYC1w
— ESPN (@espn) March 14, 2025
Watkins adds to a lengthy list of NIL deals, having already signed partnerships with the following companies:
Fletcher Jones Motorcars, House of Victory, Wells Fargo, Taco Bell, Celsius, Dove, Poppi, RITZ Crackers, Morgan & Morgan, AT&T, Spotify, Estée Lauder, Instagram, Cactus Jack, Fletcher Jones Mercedes, Nike, Gatorade, NYX Professional Makeup, Funko, State Farm, United Airlines, Degree Deodorant and Mondelez.
The USC star is currently playing in her sophomore season with the Trojans, averaging 24.6 points, 6.9 rebounds and 3.5 assists per game. Watkins has led the Trojans to a 28-3 record with a 17-1 mark in Big Ten play ahead of the NCAA Tournament.
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