For over a decade, the Toronto Raptors have been a model of stability in the NBA. While many teams have undergone frequent changes, Masai Ujiri has remained a steadfast figure in Toronto. Since 2013, he has served in an executive role, making him the fourth-longest-serving executive with a single team in the league, behind only Gregg Popovich, Pat Riley, and Sam Presti.
However, Ujiri’s time in Toronto might be nearing its end. Although he hasn’t indicated any intention to leave, the recent acquisition of Bell’s 37.5% stake in Maple Leafs Sports & Entertainment (MLSE) by Rogers Communications has cast doubt on the franchise’s stability. This deal, announced on Wednesday, gives Rogers 75% control over the organization and its affiliates, including the Raptors. Additionally, it is anticipated that Larry Tanenbaum, who owns the remaining 25%, will sell his share by 2026.
The relationship between Rogers and Ujiri has occasionally been strained. Reports from the Toronto Star indicate that Edward Rogers opposed Ujiri’s contract extension in 2021, although he ultimately relented under pressure from Tanenbaum and executives at Bell. With Bell now out of the picture and Tanenbaum expected to depart in the coming years, Rogers will have complete authority over the future of the Raptors and Ujiri.
Ujiri’s contract runs through 2026, leaving him two more seasons to determine his path. While he has consistently expressed his passion for Toronto and his goal of winning another championship for the city, the situation has shifted since his last contract extension. The Raptors have struggled since their championship win in 2019, and Rogers’ new influence over MLSE could impact the franchise’s direction in the years ahead.
For now, the Raptors can expect a couple more years of stability, but uncertainty may loom beyond that.
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