Kyrie Irving pulls very unusual business move

Upon venturing towards his fourth NBA Finals appearance, Kyrie Irving consistently upholds familial ties.

Shams Charania of The Athletic unveiled a noteworthy development on Tuesday as he shared that the talented player from the Dallas Mavericks, Kyrie Irving, is initiating a fresh chapter in his career by enlisting his father, Drederick Irving, as the inaugural signature athlete for his shoe line with ANTA. This union marks a pioneering milestone in the realm of professional sports, as it signifies the premiere instance of an athlete securing a signature shoe deal for their parent.

Kyrie’s bond with Drederick is undoubtedly profound, stemming from the latter’s devoted upbringing of Kyrie as a single father following the tragic loss of Kyrie’s mother, Elizabeth, when he was merely a tender 4-year-old. Delving into Drederick’s own basketball legacy, he showcased his skills as a professional player, gracing the courts in Australia for the Bulleen Boomers subsequent to his collegiate tenure at Boston University.

According to Charania’s revelations, the Drederick Irving signature sneaker is slated for a grand debut at Foot Locker establishments come September. While the concept of an athlete entering into a shoe partnership with a parent breaks new ground, this unconventional move resonates seamlessly with Irving’s persona.

In a parallel demonstration of his trailblazing tendencies, Irving made waves in 2022 by appointing his stepmother, Shetellia Riley Irving, who happens to be Drederick’s second wife, as his agent. This strategic maneuver not only underscored Irving’s commitment to his family but also echoed his proclivity for uncharted territories within the industry.