NDSU Receives Exciting News on 2 Key Athletic Partnership Agreements
The North Dakota State University athletic department has formed a partnership with Vet Tix 1st Tix to offer complimentary event tickets to veterans, military members, and first responders
This partnership enables NDSU fans who cannot use their tickets for upcoming athletic events—such as football, volleyball, wrestling, and men’s and women’s basketball games—to donate their tickets to Vet Tix. Ticket donations can be made directly to Vet Tix through an online ticket transfer via a GoBison.com account. Donors can send transfers to Vet Tix using the email address
do****@ve****.org
. For further details on how to donate tickets, visit GoBison.com/VetTix.
Vet Tix is a national nonprofit organization that provides free event tickets to all military members and veterans of the U.S. military, as well as immediate family members of those who died in the line of duty. The organization aims to enhance well-being, strengthen family relationships, create lasting memories, and encourage service members and veterans to engage with their local communities.
1st Tix, which is powered by Vet Tix, serves as a similar program for first responders, including current and former law enforcement officers, firefighters, EMTs, registered nurses, and 9-1-1 dispatchers.
To celebrate the new partnership, NDSU Athletics will match all ticket donations to Vet Tix from Thursday, Sept. 26, to Wednesday, Oct. 2. Donated tickets will be allocated for the NDSU football team’s military appreciation game against the University of Northern Iowa on Saturday, Nov. 2. These tickets will be distributed to verified Vet Tix and 1st Tix members via VetTix.org.
About Vet Tix
The Veteran Tickets Foundation (Vet Tix) is a national 501(c)(3) nonprofit founded by veterans to support and honor the U.S. military community, veterans, and their families. Vet Tix’s mission is to “give something to those who gave” by offering free tickets to sporting events, concerts, performing arts, and family activities, aimed at improving the mental welfare and enriching the lives of military service members, veterans, and current and former first responders.
Attending events through Vet Tix aims to reduce stress, strengthen family ties, create lifelong memories, and keep service members connected with American life and their communities. These gifts are a source of pride for all involved.
Vet Tix serves ALL branches of the U.S. military, including active service members, honorably discharged veterans, and their families, as well as immediate families of those killed in action. Since its inception in 2008, Vet Tix has distributed over 24 million tickets across all 50 states.
North Dakota State, Under Armour Enter New Apparel Agreement
North Dakota State University‘s athletic department has formed a new partnership agreement with Under Armour, making the Baltimore-based athletic company the official outfitter for the Bison starting July 1, 2025.
Under this five-year agreement, Under Armour will serve as NDSU’s exclusive outfit provider and supplier of athletic apparel, footwear, and accessories for all Bison teams, coaches, and athletic department staff.
“We are eager to collaborate with Under Armour and thrilled to partner with a team dedicated to quality, innovation, and service,” stated NDSU director of athletics Matt Larsen. “Their interest in partnering with the Bison was evident from the beginning. I am particularly excited for our student-athletes, who will significantly benefit from the variety, quality, and quantity of products available to them moving forward.”
North Dakota State worked with LEONA to thoroughly evaluate options and negotiate a contract that delivers substantial value to NDSU. Under the agreement, NDSU will establish a direct relationship with Under Armour for design, ordering, and fulfillment, expected to enhance access to apparel and equipment for the Bison.
“Under Armour is proud to partner with North Dakota State University and the championship legacy they have built within their athletic program,” said Under Armour VP of wholesale and team division Craig Cummings. “Our brand mission is to enhance athlete performance, and we are excited to continue this mission by outfitting and supporting their student-athletes, athletics department staff, and passionate fan base with the most innovative products available.”
NDSU has emerged as a leader in collegiate licensing royalties among its peers and gained national recognition in college athletics, winning nine NCAA FCS football national championships, competing in nine FBS football games, and advancing to five NCAA men’s basketball tournaments during its Division I history.
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