As long as HC Deion Sanders is at the helm, the Colorado Buffaloes are always in the spotlight. Coach Prime brings positive energy and boosts the team’s vibe. They haven’t faced Matt Rhule’s Nebraska Cornhuskers yet, scheduled for Saturday night, September 7, but Deion is already envisioning a highlight reel.
Buffs fans are eagerly anticipating an exciting game following Colorado’s record-breaking performance against North Dakota State. And what’s the buzz surrounding Saturday’s match-up? It’s the showdown between Shedeur Sanders and a player likened to Patrick Mahomes.
Deion Sanders is raising the excitement ahead of the big game. Since his arrival in Boulder, he has embraced the intense hype surrounding the Buffs. While high expectations can be challenging to manage, Coach Prime thrives on it. In an interview on September 5 with Mark Johnson, he made a bold statement to amplify the excitement: “When we come, it’s phenomenal. It’s bigger than ever.”
Deion is here with a crucial boost ahead of Saturday’s Big Bash, stating, “I’m confident this game will be rated like crazy, just like our last game surpassed the previous ten years… I think it’s going to be double that.” Curious about what the Buffs HC means?
On August 29, Deion’s team completely overwhelmed Tim Polasek’s North Dakota State. While fans focused on Travis Hunter’s three touchdowns and Shedeur Sanders’ impressive 445 yards, those statistics also caught the attention of broadcasting networks.
Colorado’s impressive performance soared ESPN and ABC viewership to new heights. Both networks saw double-digit increases compared to last season. The Nielsen-rated networks that air college football—ESPN, ABC, and ESPNU—averaged remarkable numbers together. In fact, August 31 became the most-watched college football day ever on ESPN+, with Colorado’s win over North Dakota State averaging 4.8 million viewers, peaking at 5.6 million. This marked ESPN’s best Thursday opener in seven years, reflecting a 49% increase over the previous season.
The Buffs had a clear indication of their potential dominance in viewership when Deion Sanders worked to boost their media value. Under Coach Prime, CU amassed over 340millioninmediavalue,adramaticrisefromthemere 87 million it had before his arrival. While opening games typically garner interest, what gives Deion confidence about the upcoming matchup against Rhule’s team?
Last season, Deion Sanders and his squad dominated the Cornhuskers with a 36-14 victory. With Shedeur Sanders and Travis Hunter in top form, Colorado’s plans seem unlikely to falter. It would also be a sweet moment for Colorado to challenge Rhule’s QB Dylan Raiola, who sees himself as Patrick Mahomes 2.0!
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