$116B Nike’s Association With Oregon Ducks Sparks Elite Momentum Leaving College Football World Divided

Nobody’s smiling harder than Eugene right now, and for good reason. The entire city of Eugene and Dan Lanning‘s on Cloud 9. The No.1 ranked Oregon Football, backed by Phil Knight’s Nike empire, just pulled off the ultimate flex on National Signing Day. Oregon With a No. 1 recruiting class and unlimited NIL backing from their sugar daddy, the Ducks are soaring past their rivals, both in the ball game and the recruiting game. But here’s the kicker—this “Nike-fueled” dominance isn’t sitting well with everyone. Is it a success, or is it just a paycheck championship?

Phil Knight and Oregon go way back, like bell-bottoms and disco era. The Nike co-founder has been repping the Ducks since the ’70s; after all, he’s an Oregon alum. For Oregon Ducks, it’s “Uncle Phil.” But this ain’t just about nostalgia—Knight is literally the sugar daddy of Oregon Football.

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